Aiden HasCharacter
Aiden transforms your hotel’s experience with modern style and local charm. Each reimagined location is as distinctive as its neighborhood, combining style and wit for an “only here” experience.
With flexible aesthetic guidelines, Aiden invites owners to design with quirk and local flair, creating an atmosphere full of surprises and authentic details. Casual, cultured, and charismatic, in-the-know Aiden puts guests at the center of local adventures.
Reveal aNew Chapter
What’s a new chapter without lots of character? Aiden is breathing fresh life into existing properties around the world. Imbue your hotel with local flair, and elevate your offerings to attract new travelers.
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BEFORE
AFTER
Experience
Never Far FromLocal Character
Atmosphere
Set The StageFor MemorableMoments
Set The Stage ForMemorable Moments
Room to Breathe
Relax in a room that’s carefully crafted to help you escape
Spark Your Next Big Idea
Stylish and functional workspaces focus on productivity and inspiration
Make Every Moment Last
Memories are made in the lounge area with great friends, old and new
Invigorated. Body & Mind.
Flexible spaces and equipment ensure that your routine is never compromised
Connected to What Matters Most
Ultra-fast Wi-Fi makes sure you stay in touch with the people you care about
Gallery
Local StyleUniversal Appeal
Say HelloTo Aiden
Resources
Get in Touch
Locations
Flagstaff, AZ
Scottsdale, AZ
Sedona, AZ
Berkeley, CA
Warm Springs, GA
Cape Cod, MA
Reno, NV
Austin, TX
San Antonio, TX
St. George, UT
Sydney, Australia
Steyr, Austria
Herning, Denmark
Clermont-Ferrand, France
Biberach, Germany
Georgetown, Guyana
Bengaluru, India
Castiglione delle Stiviere, Italy
Holeby, Lolland Denmark
Harstad Narvik Airport, Norway
Haugesund Airport, Norway
Trondheim Airport, Norway
Lodz, Poland
Cheongdam, South Korea
Karlstad, Sweden
Skavsta Airport, Sweden
Stockholm Arlanda Airport, Sweden
Stockholm City, Sweden
Each BWH® Hotels property is independently owned and operated. ©2025 Best Western International, Inc. All rights reserved.